Muan Games · Indie Publishing & China Marketing

Get your game seen by
millions of Chinese players

We help indie teams and small-to-mid studios bring their Steam games to the Chinese market — driving exposure, content coverage, and launch-window marketing. The right channels, at the right time, reaching the right players.

70+
Active curators with 10k+ followers
Key-Swap
Pure key exchange, no extra curator fees
Account matrix
Owned Heybox accounts + top creators
All platforms
Steam / Heybox / Bilibili / Douyin

Four core capabilities across the full launch cycle

From early reviews, to content coverage, to milestone spikes — we concentrate resources around the moments that matter most.

Steam Ecosystem

Connect with 70+ active Steam curators, each with 10,000+ followers, spanning top and mid-tier groups to reach a large, targeted player base — giving your game far wider exposure and visibility on Steam. Through pure key-swap partnerships with no extra curator fees, we quickly secure curator recommendations and Next Fest exposure to build early reviews and momentum at launch.

10k+ curatorsWide fan reachNext FestEarly reviews

Heybox Creators

An owned account matrix plus top-tier creator resources, producing in-depth reviews, launch news, milestone roundups, and player-topic seeding — precisely reaching paying players in your Steam category. (Heybox / 小黑盒 is a leading Chinese gaming community.)

In-depth reviewsLaunch newsTopic seeding

Bilibili / Douyin

We maintain long-term, stable partnerships with 100+ vertical gaming creators and streamers across Bilibili and Douyin, spanning top, mid-tier, and emerging talent that can be combined to fit your budget and goals. Custom pre-launch videos, hands-on gameplay, and launch-day livestreams amplify your game's reach.

Pre-launch videosGameplayLivestream

Milestone Marketing

We build concentrated exposure plans around your game's key milestones to sustain momentum and improve wishlist conversion and sales — so every impression serves your launch goals.

Milestone planningWishlist conversionSustained buzz

Concentrated exposure around your launch milestones

Not a one-off blast — we time resources to your game's rhythm and push them where they convert best.

Pre-launch warm-up

Wishlist building, pre-launch content, and locking curator & creator slots.

Next Fest / Demo

Ride Next Fest traffic for concentrated exposure; demo content and short videos in sync.

Launch spike

Curator picks, reviews, and livestreams fire across channels for day-one buzz and reviews.

Long tail

Topic seeding and milestone roundups sustain momentum into sales and update beats.

Growing into full indie publishing partnerships

Beyond marketing execution, we can also collaborate at earlier stages of your launch.

China marketing

Owning the overall China-market promotion and exposure cadence.

Channel matching

Connecting curators, creators, UP hosts, and streamers into one network.

Launch scheduling

Planning milestone timing and resource allocation before and after launch.

Store page advice

Conversion-focused recommendations for your Steam store page.

Promotion campaigns we've supported

We have assisted with marketing work on the following titles.

Windrose
风启之旅

Promotion support

Escape From Duckov
逃离鸭科夫

Promotion support

OPUS: Prism Peak
心相吾山

Promotion support

Detailed case materials and data are available on request.

Need China marketing or publishing? Let's talk

If your game needs China-market promotion, Steam curators, Heybox coverage, or Bilibili / Douyin content — or you'd like to explore a publishing partnership — let's have a quick chat and see where we fit.

Send Us an Email
Email
muangametop@gmail.com
WeChat
Xm_wuyanzu
QQ
3473650007
Website
www.muangame.top